Last but not least, don't underestimate the power of the Millennials, born between 1981 and 1997, and some 87 million strong. These digital natives are highly social, determined to make the world a better place, and operate on their own timetable. Larger and more diverse than the baby boom generation, this generation will redefine consumption, politics, media, transportation, relationships and a host of other activities over time. This is not your father's generation!